Launched on 27th May 2002, Aashirvaad Whole Wheat Atta has now become number one in branded packaged atta across the country. Aashirvaad prides itself in making 100% pure whole wheat atta with all its natural dietary fibres intact. The grains for the wheat flour are showered with just the right amount of rain and sun-kissed to perfection which allow the grains to be heavy on the palm and amber in colour.